Turning Insight Into Action
“Marijuana’s Branding Problem”
Crain’s Cleveland Business
October 12, 2019
Excerpt from the article:
“As markets continue to expand and new companies enter different markets, you want to be able to distinguish yourself in the marketplace, and the ability to brand a product is one of the most important parts of being in a consumer-facing industry,” said Tom Haren, a lawyer with Frantz Ward. “The opportunity to come in and establish in a new market in marijuana is enormous. But you’ve got to have a protected brand, just like any other industry.”